Seoul, the capital and largest city of South Korea, is a vibrant metropolis blending ancient traditions with modern innovation. With a population of over 9.7 million in 2020, it is the cultural and economic hub of the country. Famous for its historical sites like Gyeongbokgung Palace and the Namsan Seoul Tower, Seoul is also the global center of K-pop, home to major entertainment companies like HYBE, SM, YG, and JYP. Districts like Gangnam and Hongdae are popular for their K-pop culture, drawing fans worldwide.
The city is located along the Han River in the northwest of the Korean Peninsula, spans about 233 square miles (605 km²) and is surrounded by scenic mountains, blending nature with urban life. As a global hub for technology, fashion, and pop culture, Seoul is at the forefront of trends in music, beauty, and entertainment. Known as the home of K-pop, the city hosts major events like concerts, fan meetings, and the Seoul Music Awards, attracting fans from around the world. With its mix of history, modern innovation, and cultural influence, Seoul plays a key role in shaping global entertainment and lifestyle trends.